Archive for July 2016

DO Believe the Hype

“Don’t believe the hype,” Public Enemy said. But this hype you can believe: ioFABRIC has been named in three, count ‘em, three 2016 Gartner Hype Cycle reports: Hype Cycle for Storage Technologies, Hype Cycle for Infrastructure Strategies, and Hype Cycle for I&O Automation. It’s great to see ioFABRIC Vicinity recognized as a product that is…

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Which Social Media Channels Are Right for Me? Part 2

Do you know where you should be spending your time online? Social media marketing is just one of the many tools a marketer should have in their kit, but which channels are right for you and your business? In part 1 of this series, I gave tips on Facebook, LinkedIn, Twitter, and Google+. For part…

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New Video: Cooperative Storage (But Not the Gateway Kind)

Our good friend Trevor Pott at eGeek Consulting recently talked about the difference between storage gateways as they have been traditionally envisioned, and our approach with Vicinity software. By “storage gateways,” Trevor – and therefore we too – generically refer to a system that takes multiple existing storage devices and presents them as a single…Read More

Which Social Media Channels Are Right for Me? Part 1

Social can be – socially – exhausting, so with so many channels to choose from, how do you know where to put your time and energy? As a startup, we are always trying to do more with less, so to save you some time, I’ve taken our hard-won insights on social media and broken them…

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Who Doesn’t Want More… from Their Existing Storage?

This is not news to anyone reading this, but corporate data volumes are increasing. Massively. More than massively. Analysts project five times more data in just four years, and well over 50 times more data in the next decade. And yet very little of this data is active. Industry studies show that less than 10…

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Always Win with Win/Loss Analysis! Part 2

This week, we’re looking at part 2 of win/loss analysis. Check out part 1 here to see what you missed! Loss Analysis The biggest challenge with loss analysis is getting them to have the conversation with you and/or call you back. Many view the decision not to buy from you the end of the process…

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Fight Back Against the Civil War in Your Data Center!

A couple weeks ago we ran a Civil War contest – no, not to start one! Rather, themed around the Captain America: Civil War movie release and comic books. We ran it through the IT Pro community Spiceworks and gave away a full, mint-condition set of the comic books to one lucky winner – and…

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Backups Are Dead, Long Live Snapshot Copies

The best Software-Defined Storage solutions easily make good on the promise of increasing data center agility while reducing storage costs. But there are significant additional benefits to be had. One of which is the potential to completely eliminate the need for costly backup and recovery systems. More agility gained. More costs saved. No more backup…

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Always Win with Win/Loss Analysis! Part 1

It’s not about winning or losing; it’s about knowing why. Among the many strategies a Product Manager has for getting information on how your product is performing in the real world, Win/Loss Analysis is arguably the single most powerful tool, because it tells you what did, or did not, meet the prospect’s expectations. The more…

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